What apart from a money making idea will this bring to our Game. what did the cross code games between Wigan and Bath prove in the 90`s , apart from the fact that ours is a more enjoyable sport to Watch n Play and Fitter and faster.
A surprising amount of sports sponsorship is based on either individual or political agendas. A company I previously worked for spent a lot on hockey for several years, because the CEO was a hockey fan. They never gave the sport a cent before or after his time. The previous CFO had been a big Union fan and we sponsored the Wallabies for a while (not the major sponsor but doling out plenty of cash).
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