Sounds like bs to me. The guy who wrote the article is one of the biggest slaters of the RLWC, so it's probably just a poor attempt at trolling. Where 92k fans at Wembley (it can't hold that many for a start) are going to come from is beyond me, not to mention it's England rather than GB.
All this would do is put Burgess x3, Tomkins, Widdop etc. in the RFU shop window from the post WC windfall.
A surprising amount of sports sponsorship is based on either individual or political agendas. A company I previously worked for spent a lot on hockey for several years, because the CEO was a hockey fan. They never gave the sport a cent before or after his time. The previous CFO had been a big Union fan and we sponsored the Wallabies for a while (not the major sponsor but doling out plenty of cash).
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