'Price of everything, value of nothing...'

Stadium naming rights are now a part of professional sport, but any business such as Cas need to consider the value impact of any partnerships entered into. Its possible and likely that the income from the deal will outweigh any lost revenue from fans or other sponsors staying away because the name is ridiculous, however I think it is also likely that this deal devalues the quality of the Cas brand. It paints them as desperate for cash, willing to sell out and make themselves sound ridiculous for the sake of a quick buck. In other words it devalues the brand. Short term gain, long term loss. If we advertise the fact we're that desperate for money what impression does that give of our game?

But the ground is Wheldon Rd, not Weldon Rd.

What does the 'h' changing the meaning to? Scrap that, I already know. It means "Rugby League God's church"

As you can all see, Cas fans couldn't care less if we changed the name ten times a season for sponsorship. We all know it as Wheldon Road anyway and will continue to do so. Well done Cas.

....and they'll continue to go 'down t'lane', you mean

Exactly, why I've written "road" I don't know! Long week

I misheard this on the radio, thought they said it was the Rentaghost Jungle...had visions of Mr Claypole being the new mascot