Magic Weekend, The Tetley's Challenge Cup, The Kingstone Press Championships and England RL are all using the Extraordinary Rugby concept this year.

Its a huge job, the bloke needs time, certainly a lot longer than 14 months. Plus, all the events noted by the OP happened way before the slightly odd 14 month deadline he has appeared to set.

How are the World Cup ticket sales going?

The OP some years ago developed and posted a 20 point marketing plan designed to bring success to London rugby league. (A plan he still hangs his hat on some years later) His 2 notable drivers within the plan were (1) posters in Twickenham station and (2) flowers on the roundabout just outside the Stoop.

Given the above it would seem somewhat peculiar that he hasn't applauded the RFL's poster initiative you've brought to our attention.

Urban myth...but don't let that stop you....
What I actually I suggested was sponsoring the entire station in the same way Surrey Cricket do the Vauxhall station....given the hundreds of thousands that use it weekly, I stand by it!

Interested to know exactly how much time someone needs in a Marketing Role before questions about productivity can be asked?

Personally, the Autumn international series would have been a good indicator of this guys ability to attract fans and raise the profile of the game.
4,014 in Wrexham and 2 slightly better (but not by much) crowds in the heartlands was a ing disgrace....he had 7 months to get it right and yet attracted nobody...not even at stupidly cheap prices.



Yes...how are they going? It's gone pretty quite on that front...as it has with "sponsors/partners"...in fact, scratch that, just partners

Maybe we need to look at marketers from the smaller sports where they have to get the crowds in to fund their teams.

Or smaller businesses.

Those uses to working with tiny marketing budgets or better earn it.

City and premier league football clubs certainly dont.

Rugby league clubs are small businesses.

And small businesses need creative in house marketers.

Personally the extraordinary campaign looks like they spent a good chunk of money with a design agency and the big thing for me is that you cant really tell its rugby league.

The roll out is connected but uninspiring.

Wheres the guerilla marketing - wheres the viral stuff and weres the good Pr.

The most memorable Rl advert for me was the wiggo and tomkins one.

Personally i like marketers to do it not project manage the buying of services.

And I like marketers who can sell.

Earn your wages.

All of your post was IMHO spot on, but the last 2 comments were the 2 that need to be repeated....repeatedly



I like the fact that again people jump to the defence of the RFL for yet another error in their judgement.....these people are the ones also defending the RLWC organisation, the selling of TV rights to access TV, the "apparent" drop in attendances in SL and CC so far this year and the lack of any tangible financial sponsorship to replace Engage.....no doubt when the scenario of 2 x 12 becoming 3 x 8 mid season is announced they will all be reaching for the Kleenex...