Quote ="Starbug"It isnt fans that should encourage away support, it is the clubs, even if it is just to target 1 match per season where the aim is to encourage a particular club to double its away following '"
I'm not suggesting that it is the fan's responsibility. It is down to the clubs and, on the whole, I think that most clubs do that were feasible.
Initiatives like the one you describe are great, but how sustainable are they on a regular basis? I've seen clubs market to specific sections of fans for particular games in the past and on occasion, it has worked. However, pushing the boat out on marketing for people who, at best, are worth £20 to you in a year, isn't going to deliver a massive ROI.
The reality is that even the biggest clubs run on limited marketing budgets and as a result, they are pressured into delivering the biggest ROI possible. To a club like Leeds, a supporter in Leeds has a greater lifetime value than a fan of, for example, Huddersfield so it makes sense to market to the people of Leeds rather than the fans of Huddersfield.
And at the risk of repeating myself, I don't think that fixtures against Huddersfield are the biggest problem for Leeds or other clubs - the challenge comes from the London and Catalans games and in my view, it wouldn't surprise me if many clubs have the same view that is frequently expressed here - "London game = poor crowd because they don't bring any fans and there's nothing we can do about it".
