this is what I don't get, whilst there are a lot of young lads who play the game down here, a large proportion of the demographic watching/paying for SP in the south are us older lot with disposible incomes/steady jobs (not that that is a dig at anyone btw)
I totally understand sponsors wanting to get onto the RU bandwagon, sometimes perception of product placing is greater than the actuality, certainly the disparity in income between the sports is massive yet the following of supporters from a purely numerical POV isn't that different.. It does all boil down to the pee poor marketing of the sport in the last 30-40 years, it's a gap that we will never ever be able to make up sadly

If we had all 2,500 trucks then I think it would help.

100 trucks is just not enough.

I drive between Wigan and Coventry alot, I often see 10+ trucks on my way, I still havn't seen a super league one. However, if they were all covered in 'super league' and 'skysports'.... I probably would have seen those trucks around 100 times since the deal was done, and so would most other drivers who do motorway driving. The whole country would know about it. The concept is spot on, the negotiation and execution is the worst I have seen from the RFL in terms of marketing.

Seriously how on earth did we end up with just 100? The negotiator must have been on the booze the night before.

The thing with is Sky is that they are loaded. With all their channels arcoss the world. Ok so the PL money is massive but dont forget they cut back on cash for other sports like the football league and scottish football. Although SL money was increased. I wouldnt worry about it too much its now a sellers market in the pay tv world if you have good rating product which League is.

There aren't many particuarly entertaining SL games on which don't involve the big teams playing each other such as Wigan, Warrington, Saints, Leeds etc.

I enjoyed the Bradford v Cas a couple of Mondays ago