Quote ="wrencat1873"I think Stobarts have got a crecking deal out of this.
If they have 100 vehicles with printed "curtains" which will be around £800 per lorry, roughly £80k spend (and the vehicles would need "curtains" anyway), they have some very cheap advertising from our sport.
Ok, the game gets a level of exposure, but I'm not sure where the value of £2 million quid comes from.'"
Presumably the amount Stobart would charge to use the same number of vehicles for some advertiser to use.
As you said a very good deal for Stobart.
