Quote ="nko11"Hi guys, just signed up here.
I was involved in the adoption of Hashtags in the NRL. As you can see we had some very successful games:
Towards the end of the season almost every game would trend #1 in Australia. The most amazing thing was that this was born completely from the NRL Twitter community. The NRL is more involved this year so it can only get bigger.
The main reasoning behind match specific hashtags is that it presents a live stream which can be very handy for someone who can't get any other form of commentary. #RugbyLeague would not trend due to it's high use already (has already been said). The amount of people who were asking what #NRL....... meant, was incredible. As fans of the Greatest Game of All we have the ability and the duty to give something back.'"
Great post, I hope you don't mind but I've posted this elsewhere. There is a great deal of scepticism around using these hashtags. From what I remembered you had some of this scepticism too but it has disappeared.
The thing that most annoys me about over here is that it was a very grassroots campaign that was doing incredibly well getting clubs, fans and media onside and far from bolstering it, the RFL set it back considerably. On the eve of the Grand Final they decided to release their own opposing hashtag which created considerable confusion. This took the wind out of the campaign as people decided to use neither. There hasn't been the same enthusiasm this time round or the same drive from people to push it.
