Quote ="JB Down Under"Makes you wonder what it is worth to the sponsor of the 4nations? 200k on Sky or 2million watching on BBC. I'd love to know how much Skysports pay for exclusive rights to the final and if that money could be covered by increase sponsorship of the tournament if it had a much bigger TV audience.'"
given that Leeds Met Uni sponsors the Challenge Cup on the BBC, I think that it is unlikely that we would suddenly attract a load more blue chip sponsors.
Also, where does the money go? Presumably the sponsorship goes to the RLIF - where does the TV revenue go? i.e. is there an incentive for the RFL to undersell the TV rights to earn the RLIF more money??