Quote ="emu"According to Stephen Jones of The Sunday Times (twice voted Sports Journalist of the Year by the Sports Journalist Association!) we might as well abandon efforts to spread the League game anywhere as it'll all be in vain ... The following is a piece taken from his 'Rolling Maul' blog on February 10th:
'Millennium tragic
Anyone know what day it is on Saturday? Didn’t think so. Well, the so-called Super League of rugby league starts with every club engaged in two days of action at the Millennium Stadium.
The number of last-minute adverts in local newspapers and number of silly, stunted media 'events' confirms the observation of a friend at the Millennium Stadium that sales have been “tough".
It is not so long ago, chiefly when ex-Union players were giving the code some publicity, that many people were aware of rugby league, when it started and what was happening. These days, it all seems faded and shrouded in mist. Gone. I am sure things are different in pockets of the north-west of England and Yorkshire, but not elsewhere.
Why? It may have something to do with the fact that recent results in the code’s miniscule international game have shown that the Super League is anything but super in its attempts to produce a non-embarrassing England side.
Or is it something more significant? Is it the long and slow slide out of the public eye and even into oblivion? Rugby league points to a growth of park-pitch sport in its portfolio. But as a national game and a professional game, in terms of standards and awareness, is it on the way out entirely?''"
I am not a Stephen Jones fan, but I am sad to say that a lot of this quote is true. The promotion and advertising is laughable and as a sport we don't seem to have a clue about how to sell an occasion to people who are not already big fans of the clubs. I also don't have any idea as to whether or not the RFL as a coherent marketing strategy at all, but my guess would be that they don't. They are probably relying on the clubs and the clubs are probably relying on the RFL. Neither of them taking a major initiative.