Quote ="gutterfax"The Marketing is one thing, but the Media is Key. Regardless of who reads or watches what....SKY have an agreement with the BBC for League Highlights and ITV for Union.
The BBC, in their infinite wisdom, run the SL show for the heartlands on a Sunday afternoon and the UK at 3am. The show has highlights of the 2 SKY games and snippets of any other Fri/Sat games.
Over on ITV 4, on Sunday at a reasonable hour, you can see every try from that weekends Union fixtures (including that afternoons).
Simple little things like either Sky slapping the BBC or taking away the rights would be a start. Surely it's in Sky TV's interest to get the game shown when there's a chance of a bigger audience?'"
The BBC have disappeared so far up their own innards they can look for ulcers
The treatment of SL is one amongst many many examples of a completely contra approach to their remit for public service broadcasting - binning R6 is another but I digress. I strongly suspect that if the roles were reversed and Auntie had Union they would put a really good show together and broadcast it countrywide at a reasonable hour; would ITV take league??
Further, I am not entirely convinced that media itself is the key - rather that the RFL have no real idea about how to make it work for them. A comparative study of respective press office activities would be insightful
The treatment of SL is one amongst many many examples of a completely contra approach to their remit for public service broadcasting - binning R6 is another but I digress. I strongly suspect that if the roles were reversed and Auntie had Union they would put a really good show together and broadcast it countrywide at a reasonable hour; would ITV take league??
