Quote ="ROBINSON"The only decent and effective marketing effort I've ever seen from the RFL was when GB played Australia at Wembley in 1990.
Posters depicting a sprinting Martin Offiah setting fire to the turf were put all over the tube network. I think the headline was something like 'will the Aussies catch Offiah at Wembley?'
I'm sure an accompanying advert was made with the Billy Joel song "We didn't start the fire" resung as 'no-one can catch Offiah'.
The result - something like a 65-70,000 gate. In London.
Create some hype, and the punters will show up.'"
I think I recollect that being on the back of a newspaper on the tube on the way to the game as well.