I wonder if the name could be Bradford northern bulls. any other suggestions, I want to stay as the bulls though hopefully. also is it true that if we have to rebrand we go into the championship. cheers

Cant be true, check out Broncos and Crusaders.

as i understand it, clubs are not made to change their names, but most choose to because they want to distance themselves from the former regime. Bradford BUlls Holdings would cease trading, and a new company be formed. It could be using the bulls name or not!

I dont care whatever they call the new team, as long as we have one! Many of us still try to deny the fact we hated the idea of being called the bulls until we were successful!

You would have to change your trading name only. i.e Bradford Bulls RLFC to Bradford Northern Bulls RLFC. This is only the name you are registered as and would not affect anything else like TV, newspapers mediawise - you would be still Bradford Bulls.

As much as I didn't want lose the Bradford northern name I equally now don't want to lose bradford bulls!!!

Nice one!

Don't see this as an issue. Just for instance a new company could be Bradford Bulls (2012) Ltd and could trade as Bradford Bulls, which is just a trading name.

Its hardly important at the mo, but I'm sure there was something back in '94-'95 about us having to ask permission and/or pay a nominal fee to the Chigago Bulls for the Bulls branding as its pretty much the same as their trademark, I guess the newco would need to do the same again (or at least check on it) if it wanted to keep the Bulls branding.

They can call themselves the Black Hole Bustards for all I care, as long as they are able to continue turn out on the SL park.

And FA has it spot on.

"Black Hole" - very apt.

In the light of the economic downturn and the changing political climate in the nation as well as our fair city, it is important that the club choose a moniker that reflects the spirit of these times...

I've said it before and I'll say it again, its time to rebrand the club "BRADFORD RIOT" - like Melbourne Storm, only Bradford style. I'm sure our visionary political representative George Galloway will back the move with some gusto!



Even those tough guy Wigan Brigantes won't mess with us then

The club has (or had) to pay an annual fee to the Chicago Bulls to use a derivative of their logo. The fee is for use of the logo, not the name Bulls.

Also, that presupposes that CB would be prepared to assign the agreement or re-license.

Thought it was something like that adey. So if you're the Chicago Bulls, who really wouldn't notice our cash either way, would you let us sign up again to let your branding be associated with such failure? Possibily, but only because it would register so little with them either way...but its not a given imo, and if we can't use the branding/logo would we still want the name?

Very true. It would actually be a bit perverse to drop the Bulls name in fact, since it's the 'Bulls brand' which is apparently the reason for much of the support.

We've got no money to start with. If the club re-brands then they'd need to spend out a load of money on new signs, kit and, if we're staying at Odsal, replacement of the seats in the seating area.

To me, it just doesn't seem cost effective. Especially given the mis-management that got us into this situation in the first place

How can the Chicago Bulls own a word? Or even a picture of that word?


As of now I own the word cheese and all pictures of cheese, so anyonee who uses the word cheese or a picture of cheese can pay up....

It is not the word that the Chicago Bulls own. The issue involves the similarity in the logo, which obviously, is a trademark of the Jerry Reinsdorf owned Bulls.

Other 'Bulls' such as the Queensland Bulls cricket team, the Blue Bulls RU side, the New York Red Bulls or the USF Bulls [US college team do not use an emblem which is similar to that of the Chicago Bulls. Therefore I would presume are not infringing on any trademarked property by merely using the word 'Bulls'.

yes bdh its the image rights not the name of itself, our current bulls logo is a look alike for the Chicago bulls, but there are plenty of other bulls teams in the US etc that have logos nothing at all like the chicago eg University of Florida Bulls, New York Red Bulls.

Re imaging may be cheaper than buying the old image rights off Guilfoyle, hes not going to give them away

It's a crap, childish, unprofessional looking logo anyway imo (although not as crap and childish as the Rhino one). I wouldn't give a crap if it was replaced with a new logo or even the Bradford coat of arms.

Allow the supporters to design one and vote on it. New start, new logo.

Feel sorry for those with a Bulls tattoo if it changes.

The Bradford Pie Beaters?

IIRC from shortly after the name changed to Bulls, CC said, in and interview in the T&A that the logo was used with permission from the chicago Bulls (I'm sure if it wasn't we'd have heard by now...) though I don't know if there was any money changing hands.

Given the club happily dropped it's identity in the recent past more fool them if they thought it was going to last forever.

I said on another thread - yes that is correct, and an annual fee is or was involved. That is one reason why the club has to be very careful who else is allowed to use the logo, and why there are restrictions on its use for commercial purposes by other parties as I understood it.

Now who did Peter Deakin work for before coming to Bradford?

Oh Yes..............

Hope this is not an implied or even light hearted criticism of PD. If ever we needed his like to turn up on our doorstep again it is now.
(Sorry if you think it is overreaction but the guy made us if not Super League as a whole).