If ALL of us work together we CAN make it happen.

Yeah right!

I suspect they'll end up selling around 9,000 so that they finally break the 10,000 average barrier.

The caveat is relatively simplistic: sending out the 2012 pledge at this juncture of the season and given the woeful Warrington 'performance', is absolute lunacy. Any individual at the club who thought it a salient, poignant and an effective time to send it out should probably be wheeled off fairly rapidly in chair, with wheels, to a large padded cell.

What the vast majority of clubs are failing to do (and no doubt somebody will attempt to mitigate by suggesting they are 'getting there first - which is horses balls) is generate the key element where consumers actually "miss the product" The season isn't over yet, the performances have been dire, the retention rates likely pish poor given the woeful gameday entertainment, the PR has been bullet proof reactionary at best and few elements of the club are linked or working in tandem to create an effective marketing cycle. To then ask fans, potential or otherwise, to "dig deep" given the lack of delivery on the last episode is absolutely taking the p!ss. Poor form on the part of the off-field team (at least they are dovetailing with the on field shambles admittedly)

A range of elements across RL as a whole this year is frightening (both in terms of the game product and off-field) and indicative potentially of where the game is going.

Potentially sad times at Odsal, which aren't being helped by the club's inability to obtain clarity of thought or objectivity in their business and marketing strategy.

what your totally ignoring is fact that the pledge letters will have been sent out BEFORE the woeful Warrington 'perfomance' for them to be delivered monday morning. In terms of marketing we were probably at highest goodwill point we were likely to achieve in the days immediately prior to the warrington debacle so it made reasonable sense to send them out when they did. doubt anyone at club expected us to be so spectacularly bad in Wire game as we were. A defeat was probably expected but would it have made more sense to wait till after defeat and related downturn in feelgood factor before sending letters out?

Wording of letter was undoubtedly poor but dont think we're employing mystic meg at club yet.

now then,that would be very interesting, got our lass searching down back of the couch as we speak

What you're totally ignoring is my middle paragraph.

The "pledge letter" made no sense. It's that simple. Also, it's been done. Break the cycle and do something else, whether more subtle or totally different. Yawnville.

As for the wording of said letter, I don't think JK Rowling will be heading to Odsal for proof readers anytime soon.