A crucial difference will be the changed expectations. Last season, the expectation was that Bradford would perform comfortably within the top 8. Next season expectations will be lower, and consequently I think Bradford are more likely to be 2010's surprise package.
An analogy with Wakefield of 2009 might be appropriate (no, I'm not referring to SM's recruitment strategies
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). Another quality signing in the backs could see you there or thereabouts.
A strong start to the season would do much to reinforce SM's position and give the players some confidence again (especially the likes of Platt, Sykes & Sheriffe). That said, a bad start to the season could reawaken memories of 2009 in the player's minds and confidence could take a hit - if this happens it will be 9th or below again.