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| Quote ="Fallon"On the grounds of what? You saying so?
My post is neither 'wet' nor 'snobby'.
Firstly, Stobarts is based in the UK and Ireland. SL has a french team in it to start with. Are they aware of Stobarts? Does this potential sponsorhip help increase french engagement with our sport?
Then lets look at our sporting competitors. Football is sponsored by Barclays and huge multinational brand. RU is sponsored by Aviva, a huge multinational brand, spotting the theme? Sure, we are not instantly comparable to RU and certainly not football in terms of pulling power but surely that has to be the aim. All this sponsorship does is put us in our very small box.
Another poster mentioned my view of Asda or M&S. You my man missed my point. They may be 'northern' in terms of origin (really not sure why thats relevant but as you wish) but they are bigger, more established, further reaching brands.
Sponsorship is (in part) about reaching new audiences and about appealing to multiple demographics. In my view Stobarts will not achieve this for us.'"
Does Barclays or Aviva have their own TV programme on terrestrial national television?.....no.
For me sponsorship is more to do with recognised brands.
Do we care if they've heard of Stobarts in France....not particularly and in any case they are widely known as an international haulier across Europe.
.....and lastly, just think of the captive audience we would have with all those "Stobart Spotters"!
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| Picking up on the international transport theme,thank goodness SL won't be sponsored by Norbert Dentressangle.
Imagine the problems that could cause Eddie & Steve
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| Quote ="Old Feller"Picking up on the international transport theme,thank goodness SL won't be sponsored by Norbert Dentressangle.
Imagine the problems that could cause Eddie & Steve'"
Indeed... they would cope much better if Willi Betz decided to sponsor SL!
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| Quote ="Wheels"Idiot. Well you just give Tim Cook a call and let us know what he says...'"
Hugely dissapointing post from a mod.
You may disagree with me, as is your right, but to result to playground insults...
Why would I call Tim Cook? I dont even know him, besides, Stobart are the bet hey, they are gonna propel the sport forward, maybe we can go mobile with our game on the back of their trucks and take it to the masses that way?
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| Where does this idea that sponsors propel a sport forward come from? Its the other way around. The sponsors want to propel their business forward by being associated with a popular spectator sport, with thousands of supporters exposed to the brand on a weekly basis.
How many people are seriously going to say "I love the Powerade product. Any sport associated with it must be worth watching. I'm going to start watching NASCAR"
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| I would imagine that the sponsor would have a certain number of strings to pull and I would prefer a northern based company that is clearly interested in the sport to be pulling the strings rather than a company that is just out to advertise itself.
Hopefully a company such as Eddie Stobart that has manufactured an image for itself becoming synonymous with haulage can help the rugby league to manufacture it's own image and increase recognition of the sport.
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| NASCAR? NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
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| Quote ="The Eagle"Where does this idea that sponsors propel a sport forward come from? Its the other way around. The sponsors want to propel their business forward by being associated with a popular spectator sport, with thousands of supporters exposed to the brand on a weekly basis.
How many people are seriously going to say "I love the Powerade product. Any sport associated with it must be worth watching. I'm going to start watching NASCAR"'"
I love Coke,
Regards, a beady eyed, Gareth Hock.
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| Quote ="The Eagle"Where does this idea that sponsors propel a sport forward come from? Its the other way around. The sponsors want to propel their business forward by being associated with a popular spectator sport, with thousands of supporters exposed to the brand on a weekly basis.
How many people are seriously going to say "I love the Powerade product. Any sport associated with it must be worth watching. I'm going to start watching NASCAR"'"
Exactly. It's just another example of RL fans with an inferiority complex craving attention for the sport. It would be nice to get a bit of national exposure, but it's going to take a bit more than a few SL logo's on the side of Stobart lorries (which almost certainly won't happen) to attract people to the sport. If they don't like it they don't like it.
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| The Eddie Stobart Super League...... I like it
Wonder if each of the trucks will be named after some of SL's better high profile names: any more than one or two in the fleet though might mean a struggle.
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| Three year waiting list for truck naming apparently.
Not sure pro RL will still be around then if certain doom and gloom merchants are to be taken seriously.
Oh well, it was fun while it lasted.
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| Quote ="tvoc"Three year waiting list for truck naming apparently.
Not sure pro RL will still be around then if certain doom and gloom merchants are to be taken seriously.
Oh well, it was fun while it lasted.'"
If you believe the proper doom and gloom merchants, nothing will be around in three years.
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| Quote ="thebloodbath"I love Coke,
Regards, a beady eyed, Gareth Hock.'"
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| LOL at the notion that the Stobart brand wouldn't be recognised in France. I can confirm that Eddie Stobart spotting works almost as well to pass the time on major arterial roads in France, Germany and Belgium (probably elsewhere too, but I haven't driven much elsewhere in Europe) as it does on British motorways.
LOL less at the idea that being northern and working class is something to be ashamed of.
LOL a little more at the idea that it's a sponsor's job to broaden the appeal of the sport.
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| There are really are people who do spot Stobart trucks??
I'd always assumed it was an urban myth perpetuated by the company by way of word-of-mouth advertising.
Set of sad s
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| I think there are actually people who record names and junk like that of ones they see.
We used to have competitions to see who could spot most on long car journeys when I were a nipper.
Oh alright, well into my 20s.
My old man always had to try and be clever by counting Norbert Dentressangles instead.
True (if staggeringly dull) story.
Oh.
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| I know a bloke who sits by motorways and photographs trucks.
He's 50, single and surprisingly lives with his mum
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| Right up to the 50 part i thought you were talking about yourself. How old are you now grandTad?
70?
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| Cheeky. I'm 45. Funnily enough my age matches joshua 102,s weight
in stones.
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| You are a tad wrong mate I only weigh 44 stone now, which coincidently is the number of free games longun has seen over last 2 seasons.
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| Quote ="El Diablo"I think there are actually people who record names and junk like that of ones they see.
We used to have competitions to see who could spot most on long car journeys when I were a nipper.
Oh alright, well into my 20s.
My old man always had to try and be clever by counting Norbert Dentressangles instead.
True (if staggeringly dull) story.
Oh.'"
Well if it's time for confessions......i still build plastic model (Airfix) aeroplanes
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| Won't it have to be Norbert Dentressangle League in France ?
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| Quote ="El Diablo"I think there are actually people who record names and junk like that of ones they see.
We used to have competitions to see who could spot most on long car journeys when I were a nipper.
Oh alright, well into my 20s.
My old man always had to try and be clever by counting Norbert Dentressangles instead.
True (if staggeringly dull) story.
Oh.'"
I think you'll find that game has evolved in to the legendary 'Away Day Lucky Lorries' game ....
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| [uCONFIRMED[/u
Stobart Super League
I'm at work at the moment or else I'd upload the new SL logo.
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