From an email received today from the Rhinos:

Celebrate Sir Kevin Sinfield Day this Monday

Leeds Rhinos are set to rename Monday 3rd December as Sir Kevin Sinfield Day in honour of their legendary captain, who will celebrate a decade as skipper next Monday.

Sinfield, who is called Sir Kevin Sinfield by Rhinos fans, was given the captain’s armband by then-Head Coach Daryl Powell on 3rd December 2002 when he became the youngster ever captain in the club’s history. In the intervening ten years, the Oldham-born star has led his side to 17 major finals, winning nine of them including a record breaking six Grand Finals, along with two League Leaders Shields.

[i[uThe club are also looking to use the power of social media to increase awareness of the achievements of the record breaking captain. The Rhinos are asking fans on Twitter to mark a decade of Sinfield’s leadership at 1pm (13:00) on Monday by tweeting a message and including the hashtag #SirKevDay. [/u[/iDaly added, “What Kevin Sinfield has achieved in the last decade is remarkable and hopefully the best is yet to come. A big admirer of his is Manchester United star Wayne Rooney and he tweeted to his over 5 million followers after the Grand Final about how good Kevin is. However, it would be great to draw the attention of the wider public to Kevin’s contribution to sport in this country and if we can get the hashtag trending on Monday it would be brilliant.”

Let's get #SirKevDay trending on Monday 3 December.

Great captain, great gaol kicker and great man!

Oh goodie



I can see this going down really well in the Rugby League Twitter world!

#SirKevDay

You missed out some of the key bits of this story, which are:

1) Monday (aka Sir Kev Day) is the deadline for early-bird season ticket purchases.

2) There's a one-day discount on lettering if you buy a club shirt with "Sinfield" on the back.

3) Season ticket renewals made on Monday go into a prize draw for dinner with Sir Kev.

Sir Kev is a Leeds legend and deserves all due recognition, but he deserves a lot better than such an obviously cynical commercial exercise.

BELIEVE

OTOH he may be perfectly happy to help market his club.

I'm sure he is, but the marketing ploy still takes the edge of of the 'tribute'

He probably is. I find it baffling the fans who criticise or be cynical towards efforts made by their club to make money or sell/promote things when they spend half the year complaining about a lack of it. I'm expecting several posters to point out the double intentions of it all with their 'I'm too superior to fall for that scam' attitudes.

There's nothing wrong with the club trying to make money, but it's a bit grubby to call it "a tribute to Sir Kev" when it's actually a season ticket drive.

It's business. Season Tickets help pay the wages he rightly deserves and earns.

It's using initiative by using his 10yr captaincy anniversary to remind fans of the deadline for ST's nothing wrong with that imo.

I think we shouldn't sell or market anything and just run the club into the ground.

It's very important to associate the tossing-it-off ethos during the regular season with greatness.

IMHO of course.

The attention seeker is on his lunch break everybody!

Never cease to amaze me in this pathetic place called a fans forum.
If only some people put as much effort in to being positive about our amazing club, then they may actually get some pleasure from supporting a team who are playing out my dream. We are living it now...the greatest time in our club's long history is happening in front of our eyes NOW.
I will be supporting #SirKevDay....the man is a complete sporting icon, and we have the honour of actually watching him every week...yes i regard it as an honour.
Some of you people need to open your eyes..because one day this will all come to an end, and then you really will have something to moan about.

Meh. I'm not getting a season ticket, this won't change that but it was nice to be reminded it's been 10 years since he was given the captaincy - what a decade

Not being acquainted with Kevin Sinfield apart from admiring his efforts on the pitch, I do though wonder if he finds this adulation somewhat embarrassing.
He seems to me to be a thoroughly decent young man with few airs & graces.
I'm sure he would normally endorse any attempts by the club to increase income & awareness but would cringe a little at calling it "Sir Kev Day".
We should celebrate his tenth anniversary as skipper - thanks again to Daryl Powell.
Will we ever see such a prolonged period of success again?

I do hope it will all come to an end - and sooner rather than later. The heart and soul of the game has been ripped out by SL ideology and it needs to get it back ASAP. It needs to re-establish a lot more meaningful games throughout the season because the current meaningless fare for the vast majority of the season is increasingly becoming a turn off for more and more fans. There is a massive disconnect between the regular season fixtures and the play-offs/grand final. The two have almost become entirely separate and unrelated tournaments and with more clear-cut certainty in terms of ambition and approach.

Leeds have no option but to market season tickets by associating them with a great team of champions captained by the greatest club captain of all time. It makes no sense marketing season tickets on the basis of the clubs and players lukewarm approach to regular season fixtures which sees them finishing in a very ordinary position on the SL ladder with increasing regularity. How else are they going to achieve their goal of flogging 10,000 season tickets for meaningless warm-up fixtures when the team has no intention of waking up and getting into gear until September?

I hope LCC take note and make him a freeman of the city,and I also hope that one day in the future a statue of Kevin Sinfield will stand alongside John Holmes statue

Oh dear what a terrible situation for a sporting club and business to find themselves in, whatever next?

Debating with you use to be a challenge, now you just need the Old Yeller treatment.

He won't like that. I've heard he doesn't like Bullets

I notice you discount the 4 titles won from 1st or 2nd to prove your point but nevermind. In those 6 October Saturdays, "Sir Kev" has achieved more than you can ever hope to in your sad pathetic little life (unless you equate bites on an internet forum as success)!

Which is ironic given that a few years ago someone with similar views to William was adamant that playoff placings was what mattered not regular round placings, relegating Leeds to 6th in 2006 after the loss to Warrington instead of 3rd.

Did said person go by the initials A and P?

You know what they just might have done. I suppose it depends if they were banned or not at the time

nail on head