The unfortunate thing is that, until we entice a wider following, and stop being a 'Northern' game, then we a bit scuppered!
I'd love to hear what opinions people would have to break that thought process.... (But i'm pretty sure the directors of the clubs have been working on that for some time. After all, they are all generally successful businessmen)

The thing is, it does work, thats why Multi-millionaires are multi-millionaires. Because they look at how they can invest and turn things round. Not expect to fix things slowly without investment.

Its not your money to A) give away or B) to reject on behalf of the players.

Its pretty easy to be lovely and altruistic when its not your money you are paying out nor doing without.

and it also hugely devalues and mitigates the benefits of us beating them on a regular basis.

It's abit of both. You don't become a multi millionaire from business exploits without knowing how to wisely use your money and get the biggest return. Most successful business were built over a long period of time, the same can go for sports teams. Teams that have a sustained period of success normally go through a building period beforehand. The problem is when these business millionaires come in and think they can just sign loads of players and have immediate success, they think it's easy and ignore other factors, failing to apply the principles that made them the money.

Higham signed technically for Wigan from bradford