Quote ="Sal Paradise"If you are modelling clothing you need particular types to do that - Joel Moon, Ryan Hall, Kallum Watkins - you get the drift?'"
Clothing in general I'd agree but not necessarily a rugby shirt. Whilst I'm no expert in marketing I'd imagine that the potential buyers of the shirt are not going to be swayed by who is modelling it. If that was the case why use players and not get some professional model for the launch?