Quote ="Puig-Aubert"My reading is they're claiming you wouldn't drink much of it.
Though the branding doesn't seem to back that up and nor does their 'previous'.'"
No but you'd still intake the same amount of alcohol as you would in a "Carlsberg session", ie enough to get you blathered, so your liver would still have to deal with it in your blood, it would also be even more concentrated than usual and so those with an alcohol irritated stomach (me) would suffer too.
Despite their fancy-dan dressing up of the beer they've done it for publicity, plain and simple, and its worked.