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It's a Fax Panther.

Smut the Cat ?

Or perhaps Dan Fleming sneaking out of his cake shop off to Bradford

Could go with that name .

Saw an interview with Ian Croad. He said big plans afoot - would be like marmite to some.

It’s happening isn’t it? Fax Panthers. I don’t like marmite..

Neither do I, I loved it when we went back to Halifax RLFC but.. I've sat in the East Stand watching the South Stand getting more and more barren over the last few seasons. The fact that we failed the criteria for SL at the very 1st hurdle due to attendance levels, they would have found summat else I know, is shocking for a club of Fax's stature. If we are to have the rumoured nickname it is as good as owt and at least it would be very marketable, unlike a blumming sock! I'm all for tradition but accept the need for change, especially if it's going to get youngsters involved with the club again. All this is of course no good without having a good competitive team on the pitch and looking at the team we've assembled this could be a very exciting season ahead and just the right time for the start if a new, hopefully successful, era for us. Whatever is ahead let's hope more blue and whites, old and new, get down The Shay and back the club to where I believe we should be. Up The Fax!

A new nickname won't attract one extra supporter but it may lose a few. Winning teams and meaningful competition brings extra support.

The club has gone nowhere for years with its insular attitude of we used to be a big club and used to have a really good team. We used to have better crowds watching Brendan Hill on a reserves night at Thrum Hall . We need to do things differently and if it's a marketing ploy name change that keeps us viable then so be it. Arcadia sat still as the world changed dinosaurs come to mind .

Halifax Panthers it is. Somewhat better than Blue Sox.

I don’t mind it and the logo looks good.

I like the new strip too

Got to get the marketing right ot it can be a missed opportunity.

Talk about despiration!!!

Look on the bright side. At least you dont have many fans so there wont be that many people who are up set.

Up the blue sox panthers!

Feck off knob

I'm very much a traditionalist and was pleased when we went back to HLRFC - largely because the Bluesox was nothing more than an embarrassing name. A lot of people on here saying only thing that will put more "bums on seats" is a quality winning team. Unfortunately whilst over the last few years - in spite of what some moaners may say we have by and large had a successful team, but have failed to even maintain crowd numbers. Merely changing the name, which is all we really did with the Bluesox, will not make a jot of difference. If however this is the catalyst to completely reinvigorate how the club markets itself, both during the week - and on match day, combined with what looks to me to be the most exciting squad we've had for some time - could hopefully give supporters real optimism for the future.

you'll regret this rebrand

Mixed feelings on the standard of the presentation launch but the positive is there is a realisation fax needs to be different. As to the style of rugby I would have preferred and believed the words if they had been said by Simon Grix . It seemed to go over his head so we will have to wait and see what style unfolds. On paper the team deffo looks to have potential as ever though it's the sum of the parts arguments . Greg Worthing ton put others to shame on their communication skills well done to him. Hope there are not too many grumpy old dinosaurs around tonight . Speed up the ice is coming.

The Bullet points in the press release is

" Fax believe they can now appeal to a younger audience of supporters and be part of a growing brand"

It's so easy to say I like tradition/I'm a traditionalist etc But The Next Generation of RL Supporters Will check out news about There team online on there phones So a well designed Badge and Nickname as the Panthers is what is needed in this the 21st century, My team Salford Red Devils recently changed their Club Badge as well After speaking to Media Partners To quote someone from a Worldwide advertising agency
" Its all about the Brand man" And please don't drink my Almond milk that's got my name on a post it note that's in the fridge in the Staff kitchen.

For my penny worth rebranding if it is done right could be the saviour for fax. Whilst the badge looks the part the mascots look like kitty cats not a rippling muscled fierce big cat! They won’t strike fear into the opposition.

With the younger ones in mind it could well be a good move, it’s new, there’s nothing else like it in the local area and just the sort of thing they would latch on to.
Which team do you support young man someone asks?
Who do you think they would prefer as their answer?
Halifax Rugby League or HALIFAX PANTHERS ?
That combined with a competitive team gets the parents interested and for season ticket holders the kids come free.
Clearly some thought gone into it.
Time to get behind the club and not be left behind and wondering.

I agree faxcar. I’ve been watching Fax since 1978 and I’m now 51. I still see the same faces I saw at Thrum Hall but we are a lot older! So, yes we need the youth onboard if not the club will die.

I like the Panthers name. It isn’t trying to rhyme with Halifax and it is a strong logo. It’s a shame the club custodians back in 1996 didn’t latch onto the Panthers in stead of Blue Sox. Despite Martyn Sadler saying he liked the Blue Sox name (and I thought it was the wrong place to say he liked it during a rebrand announcement) I never met a Fax supporter who did like that name.

I for one will embrace it, the squad is looking better than it has in years and I feel truly excited and confident for the coming season. I have got my season ticket and asked for a Panthers home shirt from Santa! To me it all feels very very positive.
Up the Panthers !

F♤ck off to Dewsbury!

Whaat?