This – although not just in Tory heartlands. The whole 'help for Heroes' thing isn't directed at the Tory heartlands.

I don't know what depresses me more: the process of the demonisation or the apparent fact that huge swathes of the country are, frankly, too dumb to understand how they're being played.

Remember Pat Buchanan's comments in Florida during the election count that Dubya stole?

"F*ck the Jews, they don't vote for us anyway".

That's the Coalitions view on those who are on benefits or have low incomes.

Yup.

Just keep em fed, watered and entertained. The newspapers will do the rest. That Desmond Morris explains it all nicely.