It is a case of marketing means more than money for the RFL as they appoint Stobart as the new headline sponsors for Superleague XVII.
We understand that no money will change hands and that the sponsorship will be in kind with Superleague adverts plastered down the side of over 100 of their fleet of trucks (just under 10% of vehicles). Some will be dedicated to a particular club side, while others will more generally advertise the game.
It will be great to see the trucks liveried with our stars, we just hope that the chosen units won't just be ploughing up and down the M62 corridor.
The photographers from rlphotos.com were at the launch and sent us these photos.