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We Must Be Loaded!
Posted by southstander on January 15 2005 - 11:42:13

I was having a hands-free chat with a fellow messageboard poster the other day, I on my way to the sunny delights of Cambridge, he trudging his way to Middlesbrough. A few bits of gossip down the line, we got to discussing club finances, from a purely lay-persons perspective, and came to the conclusion that we must be absolutely minted.

After the most successful season in club history, with a records breaking season ticket sales campaign in the bag, and with Grand Final and World Club Challenge receipts sitting pretty in the 'income column', we must be in a great position to strengthen even further.

We'll take a look at the income side of things first, and the figures below will err on the conservative side. Some of the money is already in the bank, some of it will be received throughout the season.

RevenueNoteValue (£)
Advance Season Tickets11,000,000
Matchday Gate Receipts2840,000
Superleague IX Prizemoney3100,000
Corporate Game/Player Sponsorship450,000
SKY Money750,000
Shirt Sponsorship5300,000
2005 Cup Run6300,000
WCC Receipts7200,000
2004 Grand Final Receipts8500,000
Merchandise Sales9150,000

Note 1 - 10,000 tickets at an average of £100 each (£132 standard adult, a large percentage being cheaper kids, and some higher value northstand tickets).
Note 2 - 6,000 non-season ticket holders per game paying an average of £10 each (mix of full adult and junior prices).
Note 3 - Estimated - not a published figure.
Note 4 - Player Sponsorship average of £1,000 per player, matchday sponsorship at £3,000 a game.
Note 5 - Saints announced a £500k a year deal this week, so £300k must be a conservative estimate for Leeds.
Note 6 - Based on 4 games with crowds of 15k paying £10 each with Leeds getting 50%. This does not include any prize money.
Note 7 - Based on a crowd of 30,000 paying £20 each of which Leeds get one third.
Note 8 - Based on a crowd of 60,000 paying £25 each of which Leeds get one third.
Note 9 - Based on the sale of 10,000 items with a £15 profit on each.

A conservative estimate of Rhinos revenue is therefore around £3.9m. This does not include lottery revenue, revenue from the lodge, the Rhinos reaching the Challenge Cup Final or any other events.

As for outgoings, lets assume that we spend the full salary cap of £1.8m, although with the departure of Furner and Adamson and the arrival of just Ellis, we must have some space. That leaves £2.1m. Assume 50 full time staff at Headingley earning an average of £25k each, relieves the figure of another £1.25m. This still leaves £850k.

Out of this we paid around £200,000 for Ellis so we still have another £650,000 to play with. I wonder if Mr Hetherington will be tempted to have a little chat with Sonny Bill Williams agent before the young sensation arrives with the Bulldogs? He must be worth considering with money in the bank!

The figures above show what a decent job the Rhinos administration have done over the last couple of seasons. We are in a healthy position, looking cash rich, with a packed stadium every week and a successful side on the field. Here is to more of the same in 2005.

...and I didn't even mention the Harris £800,000!...Doh!



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